I have been working with the exceptional crew at PIE for many years now, and have joined them recently as their Creative Director. We believe that every business can be a force for good. PIE helps clients apply a sustainability lens to their business strategies, connecting business success with social progress and environmental conservation.
At the core of their branding sits the logo mark composed of the letters PIE. As a visual reference to our home Hong Kong, we wanted a fusion of traditional symbolism with a modernist look and feel. The bold and geometric graphics are balanced out by grainy black and white photography of natural subjects.